by Mary Schellentrager, Divestment Campaign Coordinator, Energy Action Coalition
When Shell launched their new open-source ad campaign they were looking for input from the "the drivers who benefit from Shell’s performance fuels" but they got a whole lot more than they bargained for when the climate movement stormed their social media with our message.
This is a fun way for our movement to speak truth to corporate power and make it clear to Shell that their arctic drilling plans will be criticized, countered, and resisted every step of the way.
So visit their "Let's Go" arctic drilling campaign website and vote for the best ad by sharing it on twitter, facebook, or google+. Let's infiltrate their campaign - storming their airwaves will make our movement's message to Shell ring loud and clear: "DON'T Go!"
You can even try your hand at making your very own ad!